Welcome to University Marketing
The marketing of Missional University is an integrative approach to promote its colleges, schools, programs, publications and initiatives. The Advertising Division is comprised of strategic and creative University professionals with the expertise to help realize collective institutional goals. This division is charged with developing and implementing a primarily digital marketing plan for the institution and working with individual units (both internal & external) to execute campaigns to drive lead generation for staffing recruitment, students, partners, and supporters. Each campaign must be: created by quality market research, constructed to build the momentum of all University efforts, implemented to high brand standards, managed within budgeted allowance, and assessed for its return on investment.