VCM1000 Intro to Visual Communications
Educational Level: Lower undergraduate, Associate
Credit Hours: 3 Credits
Instructor: Dr. Karen Nava
In the last two decades we’ve seen an electronic messaging evolution driven by the expansion of advanced technological devices. This “new media” use graphical interfaces to enable a new literacy of symbols, icons, color and images that supersedes text in the transference of meaning. This shift brings focus to the power in the visual communication, and the need for education on visual literacy. This course presents the fundamentals of visual communication and provides a context for understanding the subject matter in historical and present day applications.
How This Course Benefits Students:
Students get a new perspective on visual communication and are made aware of visual messaging’s power to influence and communicate the gospel, with impact! Younger generations especially, no longer receive information only by hearing or reading words. In our increasingly visual society, images and symbols speak as powerfully, and sometimes more powerfully than words. Lessons merge popular and “low” cultural forms of media and communications, with “high” cultural forms or fine arts, design, and architecture.